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Free image alt text generator

Alt text descriptions enhance SEO and ensure that visually impaired users can connect with your brand's story. With this tool, you can use Tailwind's advanced AI to generate compelling, keyword-rich alt text description copy that boosts discoverability while also keeping your content inclusive with image descriptions that are accurate and useful to the impaired.

Upload an image to generate alt text

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Generate alt text for Pinterest Pins and other social media posts.

Upload your Pin or post image and our vision-enabled AI analyzes it to create an accurate and vivid description. The Alt Text Tool also takes into account Pinterest SEO best practices, like targeting popular keywords and using keyword variations, to generate alt text that is optimized to perform well in search.

The Dual Role of Alt Text

What is “alt text”?

“Alt text” makes image content accessible to visually impaired people through descriptive text. In addition to being a critical accessibility feature, it's an important part of SEO for search engines like Google and Pinterest who use the alt text to understand the image and the content around it so they can display it when it's relevant to the searcher's query.

What is Pinterest SEO?

Pinterest SEO is the process of optimizing your content to perform well on Pinterest search. Pinterest is oftentimes, mistakenly, thought as a social network like Instagram or Facebook, but its actually a visual search engine that surfaces Pins based on user queries. Pinterest SEO is intentionally modifying your Pins to perform well when search terms related to your business are used.

Optimizing for Pinterest search
How can alt text improve my Pinterest SEO?

How can “alt text” improve my Pinterest SEO?

By intentionally including key terms in the alt text of your pin images, you signal to the Pinterest algorithm that your Pin is closely related to that term. Theoretically, the Pinterest algorithm should make those pins more likely to appear for those terms but algorithms are complex, and alt text is only one of the many factors the algorithm takes into account.

What are some best practices for using alt text to improve Pinterest SEO?

It's important that you think of alt text as an important accessibility feature first, and an SEO factor second. Abusing alt text descriptions, by cramming it full of keywords unrelated to the image, is viewed unfavorably by both search engines and, especially, the people who rely on those alt text descriptions to understand and use the internet.

Use the main keyword you are targeting in the Alt Text description (if appropriate) and keep the description succinct. Aim for the one sentence and only add a second if needed.

Write for humans. Since alt text often isn't visible under normal circumstances, some people write them carelessly. Use correct punctuation, complete sentences and proper grammar to give the visually impaired a good experience and your Pin the best possible chance of performing well in Pinterest search queries.

Alt text best practices
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Ready to generate alt text for your images?

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What our users say

This is freaking fabulous. I'm catching on quickly and loving the results of these Pin designs. Whoohoo!
Ashlyn D'Aoust
Ashlyn D'Aoust
Artist and Online Retailer
I am getting more Pinterest clicks on these designs than the ones I spend 15 mins each myself.
Anita
Anita
Blogger and Social Worker
THE DESIGNS ARE GORGEOUS. I love that. There are so many different ones that you can pick from depending on the kind of style that you want.
Susan Buonpane
Susan Buonpane
Blogger